Formed by the merger of two leading players with complementary positions, Atlas Group is a European leader in Direct to Consumer sale. With the Atlas For Men platform, the group distributes men’s clothing, focusing on affordable, outdoor, casual, and timeless segments. Meanwhile, the Françoise Saget platform specializes in timeless and affordable home linen.

Atlas Group’s strength lies in its 100% D2C business model, spanning both an offline (catalogues) and an online (e-commerce) offer. The Group now establishes itself as a reference player on its market, thanks to its robust model and an indisputable operational excellence.

With its 460 employees, led by a dynamic and complementary management team, the Group has successfully replicated its model and expanded its presence to 12 countries in Europe and, since 2021, in North America.

In April 2022, Motion Equity Partners invested in Atlas For Men alongside its founder, with the ambition to create the European leader in Direct-to-Consumer sales and accelerating growth in France and abroad.

Status

Current portfolio

Date of investment

2022

1
460
12
40

“The pursue of our international development, the rising digitalization of our business and the “data driven” expertise remain our priorities for the years to come. I am convinced that Motion Equity Partners, with its strong entrepreneurial expertise, will be a valuable partner for the pursue of our growth and the achievement of our ambitious objectives.”

Marc DelamarreFounder - CEO