Founded in 1946, Altaïr is a leading European manufacturer and marketer of specialty home care and cleaning products.

The Group owns a portfolio of 5 iconic brands, leader on their respective segments, benefiting from a high degree of customer awareness and loyalty.

These brands are distributed in more than 50 countries in DIY stores, hyper and supermarkets and in traditional / independent stores, as well as through different online channels (e-commerce platforms and the Group’s website Mamawax.fr).

The Group relies on 400 employees and operates 3 state-of-the-art production facilities in France and Spain.

From 2016 to 2020, Motion Equity Partners supported Altaïr’s Management in the transformation of a French focused business into a true European leader in branded household care products:

  • Doubled its turnover, thanks to a combination of organic and external growth
  • Executed the European roll-out strategy through three acquisitions in addition to continuous footprint expansion delivering a robust acquisition platform upon exit
  • Diversified distribution channels both organically and through M&A, by tapping into e-commerce distribution platforms and expanding presence in supermarkets and hypermarkets (e.g. Monoprix in France)
  • Deployed an ambitious ESG roadmap, including the introduciton of Starwax Respect eco-conscious products aimed at reducing packaging waste

Status

Divested

Date of investment

2016 – 2020

Website

groupe-altair.com

BACK TO PORTFOLIO
59

Entry Sales (2016)

115

Exit Sales (2020)

3.6

MoM multiple

36

IRR

“We would like to thank the Motion team for their decisive contribution to the Group’s development. Notably on the M&A front, but also for the quality of our day-to-day exchanges on more operational issues, as well as for their strong support and awareness regarding both digital and CSR issues.”

Etienne SacilottoCEO of Altaïr